6.0
“Play it Loud is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture, told through the life, music, struggles and triumphs of beloved singer Jay Douglas.”
Play It Loud! How Toronto Got Soul (2024)
December 4, 20241h 24mEN
Overview
In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.
Director
Graeme MathiesonWriters
Top Billed Cast
Status
Released
Original Language
English
Budget
$656K
Revenue
N/A
Production Companies
Ultramagnetic ProductionsTVOKnowledge NetworkBonfire Originals
