Joe G. Lenders

Jozef Gerard Lenders was born in 1957, an only child, to Pierre & Frances Lenders in Oirsbek, the Netherlands. The family moved to America in 1959. As a child Jozef started taking photographs in 1964 and shooting films on 8mm in 1968. Jozef attended college in Miami studying broadcasting and began working as a radio personality on a variety of Miami area radio stations. In 1977 he became the house DJ at Scaramouche Disco, where Joe met many music and entertainment industry executives and performers. He rekindled his interest in filmmaking with newly developed video equipment, and started creating music videos and band demo tapes. At Scaramouche met his wife Lora. After getting married, Joe started his first production company, 21st Century, producing travelogues and industrial films. From 1984 to 1989 Joe was the director of advertising at WFTX-TV (FOX). He founded VIDEX Corporation a film/video and animation production company in 1989. At VIDEX he worked on projects for ESPN, The Learning Channel, The Discovery Channel and PBS. Joe met Xavier Barquet and became Executive Producer and Editor for Barquet's "Bikini Beach Race" (AKA Sex Puppets) starring the late Dana Plato in 1992. In 1997 Joe sold VIDEX Corporation to National Media Services, Inc. and Vice President of that company.While at National Media Services, Joe produced projects for Fortune 500 companies like Coca-Cola, VISA, Chrysler, Mcdonald's and Breyers Ice Cream. He also met Rhonda Toppel of Topline Cinema, In…